It’s official. Wellington Wine Country is the new name of a new organisation formed to market wine produced in the greater Wellington region.

The new Wellington Wine Country Ltd (WWCL) was formed late last year and formally announced this week. It is a combo of the region’s two existing marketing organisations, namely Wairarapa Wines and Wines from Martinborough, which have been formed into a new entity owned by Wairarapa Winegrowers –  the regional arm of industry body, New Zealand Winegrowers which aims to represent, promote and research New Zealand wine nationally and internationally.

The Wairarapa includes three sub-regions, which are Martinborough, Gladstone and Masterton. Together, these three areas produce just 1.4% of New Zealand’s total wine production, but represent over 9% of New Zealand’s winemakers.

Pinot Noir is the dominant grape variety in the region, with over 500 hectares and more than 50% of the area’s total vineyard area. It was first planted near to Masterton in 1883 and remains the best known and most admired of the greater region’s wines today.