Central Otago wine brand’s new look

Alexandra’s Three Miners wines has a new look that pays homage to an old story about pioneering struggles in one of New Zealand’s harshest landscapes.

The new labels on the wines depict the faces of pioneer miners James Simmonds, Thomas Oliver and Joseph Knowles. The men had mining rights to the property next to the Three Miners Vineyard, in the 1860s and their faces have been given a new lease of life this month on the wine labels, launched by Kirstin and Paul Wright.

The couple were inspired by the story of the early miners and wanted to highlight their successes and the challenges of life in New Zealand when it was being settled. The three men formed the Earnscleugh Grand Junction Mining Company, investing in water rights and cutting water races from the Fraser River, fed by the Clutha River. They later sold water to other miners; a precious commodity in this arid and barren landscape. This made them wealthy and they remained in the community.

The 17 hectare vineyard is planted in Pinot Noir, Pinot Gris, Riesling and Gewurztraminer, with Chardonnay plantings planned to go in this year. Paul and Kirstin admire the tenacity and strength of character of the pioneer miners, whose hard work inspired their new brand names and, now, their labels.


Author: Joelle Thomson

I am a wine writer, author and educator... first bitten by a big buttery Chardonnay on a dark and stormy night in the 1980s and there was no turning back... Follow my tastings and join some too on this new site.

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