May marks the end of autumn in the Southern Hemisphere and it sure feels like it, so here's a cheery start to the weekend - the Wine Woman of the Month for May.
Meet Anna Daniel, the Marketing Coordinator for Stone Pony.
When were you first bitten by the wine bug?
My interest in wine began somewhat unexpectedly when I started working at an Italian restaurant on Waiheke Island. Although I’m originally from France, wine was never a central part of my upbringing — my parents weren’t particularly into it. It was on Waiheke that I really began to explore the world of wine, both through the restaurant and visiting local wineries during my days off. That experience sparked a genuine curiosity, which has grown into a deep passion for wine.
What makes your work exciting? And what makes it challenging?
The exciting part is the constant flow of new opportunities, fresh wines and brands waiting to be discovered. The challenge, however, is that not all customers are immediately ready to embrace new wine trends. Many tend to stick to what they know, so introducing something new can sometimes be a bit of a tough sell.
Describe your role?
I am the Marketing Coordinator for Stone Pony Wines, a family-owned business that continues to innovate, at pace. There is always something new and interesting happening.
What’s your advice to others in the current challenging marketplace?
The wine industry is always changing, so it’s important to keep up with trends while still honoring the classics. It’s important to tell the story behind each wine as people can connect with that. Ultimately, staying adaptable and listening to what the market needs will help us navigate these challenges.
Who is your biggest inspiration in life?
I’m really inspired by friends who’ve followed their passions and worked hard to make them happen. Their journeys keep me focused on my own goals and remind me to keep chasing what I love.
What’s the worst book you’ve ever read?
I remember reading a book that, without fail, would have me asleep after just one page. It was incredibly effective when I needed a quick way to fall asleep but not so helpful if I actually wanted to keep track of the story.
If you could give your younger self one piece of advice, what would it be?
Give it a try. You never know where it can take you.
What’s your favourite part of working with wine?
I really enjoy discovering new wine brands and sharing them with others — it’s always exciting to see people connect with something they haven’t tried before. There’s a real satisfaction in being part of that moment when someone finds a new favourite.
What is your favourite thing to do at home in France?
My favourite thing to do when I'm back home in Vannes, France, is having a glass of Chablis or Viognier at a Terrasse on the wharf, especially at this time of the year - the start of spring. It just screams 'start of the fun season'.. Everyone is jovial, slowly getting into the spirit of the summer holidays.
